Adding $55k of value for only $20k of work sounds unlikely.Bump your repairs and CapEx to 15% combined.4% management?

I used a combination of HELOC, credit cards, and cash for the renovation and then was able to refinance into a 30 year mortgage to recoup most of that reno.  

I definitely intend to market based on a combination of cumulative returns and/or NPV, but I have mixed feelings about lubricating the deal with an offer of solid fixed income and then cashing them out at the earliest opportunity.I do, however, think that an early pay-off is an opportunity for further negotiation in the form of offering to buy the note from the seller at a discount.

Be it SEO, direct mail, cold calling etc. or all of the above.

For example if you were to say we have an emergency foundation issue on a lot of combined townhomes that needs to be resolved immediately due to the safety of the members of our community then sure I can wrap my head around that. 

Most lenders on commercial like to stay under 70% LTV combined but some banks are more aggressive.

I LOVE SEO, not playing with leads.

I just do not believe in spending so much  money on ads when way better leads are simply free.Get a website, work on SEO, work on your credibility and get a ton of free leads.I do not reach 120K people a week.

@Michael Goldsmith, I'd bump repairs and CapEx to 15% combined.

Theres literally hundreds, if not thousands, of potential combinations of codes that could easily be over looked and really turn and bite you later.