Facebook custom audiences help

[Paul T.]

I'm trying to run a facebook ad seeking motivated sellers using a list with facebook custom audiences, but it's not working so far. Can anyone help?

I have a list of about 500 sellers. I submit seller name, seller's city, state, zip, and skip traced phone numbers. I am running a lead form ad (solicit people who see the ad to enter their name, property address, and phone number or email), so sort of like a digital postcard. Set the ad to $20/day.

So far, I've only spent about $1, with no sign up. Someone must've interacted with the ad but not sign up? 

Anyway, I have never used custom audiences before and it is not very helpful. I don't know how many of my submissions even worked, if I need to correct my formatting, or anything.

Anyone here good with this?