Will this be attractive for a property with about $20+ in equity?

I really like Irving and Avondale b/c the prices are reasonable and with mildly upgraded units you can really push rents while attracting a very nice professional renter.  

And also in how to attract further potential clients.

If you have a lot of passing traffic that would certainly attract some attention.Interested to hear updates as you go along.

that may be a little more than what could be included for a good ROI on this project, I guess it'll depend on the remaining numbers as usual, though visually it would have a huge impact and the target market for this project would really be attracted to it. 

I would say to make sure it suits your personality type: you and your wife can take as much time reading those signs at all the little roadside attractions and parks, you have nowhere to be.

If there is a lower priced alternative that has the same results, that will attract buyers and sellers.  

The brew city has been voted as one of the most attractive places for enterpreneurs and millenials.

The property that I have in MI is performing well and I think I can get 2 or 3 there that will attract better quality renters in general.

A coin operated washer and dryer should pay for any increase in water or electricity and would most likely attract a better tenant class