I look at website as a bonus that you build over time.One other thing I've had success with is creating and promoting a Facebook page for your property. 

I would be very wary of anything they are promoting.

You are talking about low rates, but those are usually promotional deals and not fixed.

Has he gotten a promotion?   

Great article from Crain's promoting all of the great things happening in the city and how Amazon would add to it. http://www.chicagobusiness.com/article/20180706/ISSUE07/180709949/chicago-wants-your-hq2-amazon-our-open-letter#utm_medium=email&utm_source=ccb-editorialpromo&utm_campaign=ccb-editorialpromo-20180709

“Unless we are drinking a lot of Kool-Aid, then it’s a 25.”However, most syndications i have looked at seem to promote their skill in re-positioning to raise rents and adding value...and I am seeing plenty of sponsors promoting IRRs in the 20 ballpark...Maybe the big syndicators haven't caught on yet?

The purpose of the page is less self promotion (what you do) and more deal making (what do you have to sell or what are you looking for).

Our family has a four-plex that my dad is looking to give my brother and I to manage and own; so he can focus on getting promoted and maximizing his pension.

Furthermore, the better platforms understand this quandary and are unwilling to support it.For both these reasons you might want to consider promoting your project directly yourself in combination with any work you may do with a crowdfunding platform that will list your deal.

@Tyson HoseyThere is someone here on the boards who has been promoting Charlotte as a great place for corporate short term rentals.