School ranking are much better in Folsom or Rocklin.

If you do a Google search for "property managers (whatever city)" and the company ranks in the top 10-15, there may be some good value there, considering how much/long it takes to get rankings up near the top of searches. 

The “bubble watch” scorecard is based on average rankings for overvaluation (listing prices vs. values); overheating (list-price gains vs. value increases); selling speed (days on market vs. a year ago); year’s inventory change; and year’s rent change.

This also works with non-clients: vendors, realtors, etc.SEO Marketing:  A long term approach is building a website that is effective and can rank well on Google. 

https://www.waff.com/2021/04/3...

I'm not surprised at all that Raleigh was ranked one of the most competitive markets in the nation. 

There are rankings as to the historic nature.

It gave me an idea of both price point and what I could expect regarding occupancy rates.I also invested a good bit in the quality of the build out so I’d be competitive for the best guests looking in the area and get ranked as a super host… that gives you an advantage in search results.

The "Best States" rankings are subjective because it all depends on selected criteria and weighting.

The city is ranked the #1 mid-sized city in the USA for new business start ups.