Best way to bring in new rental properties to manage?

[Jason Hudson]

What ways have you found to be the best way to bring in more rental properties to manage with your property management business? In today's competitive real estate environment there are property management companies popping up everywhere. What's to keep someone from just going to a major property management company like Watson Realty down here in Florida vs a small single location family-owned property management business? My wife and I will be officially taking over ownership of a property management business in September of this year. The current owner is a family friend that's been in the business for 30+ years but is very old school and still runs the business off a system he coded in DOS back in the 90's. Thanks.

[Kenny Dahill]

@Jason Hudson , property management is still fundamentally the same as most service businesses.

Advertising:  Consider Google Ads utilizing keywords that are intended for 'conversions' and not 'education'.  For example, property manager near me vs. how to hire a property manager.  You'll notice a difference in costs per click but focus should be on cost per conversions.

Referrals:  The best marketing is positive word-of-mouth and referrals.  One of the first tasks I would do it survey my existing clients.  For happy clients, reach out personally and ask them for referrals.  Odds are they know other landlords nearby.  This also works with non-clients: vendors, realtors, etc.

SEO Marketing:  A long term approach is building a website that is effective and can rank well on Google.  A successful SEO campaign takes 9-12 months if you're starting from scratch.  Eventually you'll rank on Local Map Pack and the top websites.