Jim, I know you directed you question to Mark but just want to let you know that my clients have had excellent results from Evolve.

SEO is best bang for your buck no matter how you spin it.The downside on SEO is that it takes time.So the best strategy is getting a website, make it absolutely credible, then drive paid traffic to it for instant returns.

You think they will say "you are obviously credible, have a real company and are amazing ...

Also, while this home is in an excellent area with great schools, its located on a very busy road.  

how much more expensive are the best commercial loan rates vs lowest residential loans, assuming you have super excellent credit (if that even matters) ?

Then you make it credible.Once it is credible (if you do a good job at it) you can finish that task in a few weeks.Then immediately start a marketing campaign either facebook ads or PPC.PPC is better than Facebook as it still drives motivated sellers.

Me and my husband are on our 3rd rental property and find that we need more organization in our budgets/expenses besides an excel sheet. 

Info on Self Storage:  Excel sheets not allowed to be sent, here is a copy.Note: This is written for an individual owner or investor.

@Eduardo Laffosse  If I were you I'd reach out to @Bob Prisco    He has an excellent reputation and manages all over Cleveland, not just "select areas".

@Justin Mabry why put 20% down when you can get a 30 yr fixed mortgage with excellent terms for 5% or even 3% down?