I guess parameter used to filter is key.

If you filter for say, bedrooms, and a record does not have that data (even though the house most certainly does), it will return a zero. 

I like the long Voicemails because they filter.

I am able to filter on just about everything I need.

Also they are extremely helpful on the phone and caught some stupid mistakes I made.As to marketing to out of state, 50% or more i found that it drastically filters my available houses.  

Just curious, but are you still using Michael's recommended filters for Listsource (i.e. - SFR, 3-4 beds, 7 years ago last sale date, 30%-100% equity, No corp, No trust, & running your list thru the NCOA)?

But there are some decent suggestions there for filtering/sorting.

It is imperative that you: Have a presentation to filter out the looky lou's...see mine at [LINK REMOVED] Take a fee, I like $35 single - $50 married, $50 for VIP list, credit the fees toward the option fee, all non refundable.

Undiscounted rates for multiple-use data: Click2Mail - .09 per record Listsource - .18 per record (if the Equity % filter is used; just .08 if it is not)(We almost always use Equity % or Loan-to-Value to target higher equity homeowners...)

The biggest thing it does is filter.