Which is why I’m here.Something just feels OFF…To me—in a tough market, you need to differentiate from the competition, and you need a much better way to reach your customers. 

What I find interesting in this thread is that, generally speaking, the men say it doesn't matter, but the ladies all say the king bed is a must.My margins are going to be razor thin on this, so I need all the competitive advantage I can.

Competitive market, cute property, VERY affordable price range.

At least it was for me back in 2007 and the market wasn't nearly as competitive as it is now.

We've got about 8 homes on the market, priced at or better than competition and they are still not moving. 

Seems wickedly competitive but worthwhile for a few aspects.

It's ultra-competitive here to the point I'm considering looking for buy-and-holds out of state.

If you're looking at the numbers, response rates are roughly 1.5% but it varies based on so many factors so it doesn't mean anything until you test it yourself: list quality, content of your marketing, follow-through on mailings, competition in area, which day it lands at, many factors.So if you're going to start, make sure you have a sustained campaign for at least 7 mailings.

You have the smarts and the empathy... if you can channel that into authentic copy, it'll be a competitive advantage.

Especially in today's competitive market where new people are entering and leaving all of the time.I would agree with @David Michael that getting your real estate license is a good idea.