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I am in the process of attacking social media, driving those leads to my website that will be full of educational material regarding real estate.

Thus far, I have been reading through the materials on the site and listening to the webinars, and it is definitely some good information. 

The minimum code requirement for your area would be good starting point and if you desire more, so be it.With that in mind, you'll want to calculate the amount of material needed to get to that R-Value for the whole area being covered, and work from there to compare costs (factoring in equipment as may be needed if blowing in the insulation).  

We estimate about $20-$25K in materials with me doing almost the entirety of the work myself.

An average roof job will be 5-7k in materials alone.

But it comes in closer now to the benchmark, but  I do much of the work myself (so I am mostly just materials there and hiring it out would put us over 10% still). 

I have been taking notes and my skills are I believe increasing because of all of you.The book sugestion is great and I will down load the reading material today to read.Thanks everyone

Is it all fairly standard MLS material e.g. sold price, % of list, DOM for comps or are you looking for investor-style numbers like ARV?  

try door knocking, it's cheap (take plenty of business cards or some kind of printed material with your info on it).