I'm setting goals for my in-house wholesalers. How many unqualified leads (distressed lists) to get a deal? How many qualified leads (sellers that say they are interested) to get a deal? How much money in marketing to...

If they have a lot on the line they will tend to give best efforts to make things  a win.  

@Ray Reed Your advice saved me so much time and effort.

It's that simple...doing all this takes a lot of effort initially, but it all becomes 2nd nature. 

My only advice to you is be careful and apply the same intellectual rigor to your efforts that you do your profession.  

There is so much that can go unexpectedly wrong that having cash-on-hand will be a huge resource and the best way to not dig yourself into a financial disaster of having no money to pre-fund draw payments to keep renovation efforts going.

So let's try this again--I posted in a previous post, but somehow a moderator took a genuine offer to help as a solicitation of services.

However, every time I get on this site and look through forum posts I'm bombarded by people expressing genuine interest in one another and trying to solve others problems.To keep it short and sweet, thank you.

With that said, this is a long game and the ones who are successful are the ones who consistently put the effort in over time. 

Do NOT take action until you have a solid plan.Do not go driving for dollars just because most people tell you to do so, and because you need to take action.If you really want to take action you do this.1) Do research on all the lead generation strategies you can think of and put them in an excel spreadsheet.2) Find out what the cost /deal is.3) Find out what the Cognitive cost/deal is4) Pick the right method based on point 2, and 3, that works for you.5) Save up money till you have they (monetary) Cost/deal x a factor of safety around 1.5 6) THEN spend money/effort getting deals.No matter what the heck you do, if you do not start with these 6 steps you ARE WINGING IT!!!