As far as doing some internet marketing, does anyone have any experience on choosing to market to cities vs neighborhoods when trying to establish a presence?

You can also get in-line programmable thermostats for electric resistance heaters - this will allow you or you tenants to roll the heat back at night and when the tenant is out during the day.We have been using ones manufactured by Aubé Technologies (TH303) as they fit in/on a switch box with the same footprint as the old resistor dial thermostats.  

We have been reading lots of books and have been on the internet like crazy so that we can get as educated as possible.

Welcome Bigger Pockets, You'll find that this forum will become your most visited place on the internet.

Florida rule guide is:". . .if the giving of [the] advice and performance of [the] services affect important rights of a person under the law, and if the reasonable protection of the rights and property of those advised and served requires that the persons giving such advice possess legal skill and a knowledge of the law greater than that possessed by the average citizen, then the giving of such advice and the performance of such services by one for another as a course of conduct constitute the practice of law"A general internet search with the state and unlicensed practice of law with real estate or mortgage or similar word combinations will bring up plenty of links to review.That is probably the best analogy for most Sub 2 situations.  

On the internet, you'll even find attorneys who (obviously failed at chasing ambulances) have turned into RE gurus who also give bad investing advice.

Choice B, distribute a "tape" to a bunch of random people on the internet and hope one of them finds some buyer with $5 million to spend based on a craigslist ad.  

"Tenant pays all utilities" for 2-4 unit properties tends to actually mean "Tenant pays electricity, heat and extras (cable, internet, etc) BUT not sewer and water."

I am not an attorney and my knowledge of the law extends as far as the internet allows me to.  

People who fill out your form on the Internet are smart enough to fill out multiple forms and create a competitive bidding situation.