The easiest DIY solution (that I think would look decent) would be to get some (gel) wood stain in the closest color you can find to touch up the scratches then remove the handles and do two coats of (satin finish) polyshades in a color slightly darker than the doors are now (probably bombay mahogany).

If you do not have a pet policy how are you anticipating selectively allowing or disallowing certain animals.

The sides were cracking, so we broke them out, inserted bars, re-poured and then put a skim coat over the tops, if that makes sense.

Would prefer a textured concrete coating but they all seem rather expensive for not a lot of coverage.  

I have used closed cell commercially but it has had a fire retardant coating added to the top of it to be left exposed.     

Somebody put a light coat of plaster over the poured concrete, and then painted that a light pink color. 

Ask how many animals they have and how much they smoke. 

@James HamlingSo you use solid hardwood on the stairs and coat with 2 layers of poly?

But Bill is right up there for sure.....And of course you will always know were Bill stands he does not suger coat it to make anyone feel good.

Plus many of the marketing folks are just that marketing have no expertise per se really are only hired guns.. there are many here on BP.. but its a free world just like RE brokers make fee's these people do also..at the end of the day this Turn Key model is an animal all itself and is endemic to the Midwest ..