In some cases, it's a matter of time, in other cases they have emotionally made up their mind and will not be swayed by cogent advice and quantitative evidence.I recently fell into the same trap as I did a poor job "convincing" Kiyosaki fanboys about the many fallacies in Rich Dad, Poor Dad.

That way you take a less emotional stance and look at applicants objectively.  

In case of real estate; master your emotions.

The owner seems to have just moved on emotionally and cut his losses but would like to get as much out of the deal as he can manage. 

Please do not react emotionally to sell and make a bad situation worse.  

Research as much as you physically, emotionally, mentally, spiritually can handle.

Agents mostly handle the paperwork and client emotions.

These are two very different markets but capitalizing on consumer emotions.  

I do feel for those persons, they are having there emotions prayed upon, not lack of education or knowledge. 

This can be emotional as well, so communications and processes will make things go smoother for the buyer, seller, guests, owners, vendors, etc.