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Updated about 4 years ago on . Most recent reply
![Ross Bowman's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/1302701/1628691988-avatar-rossb49.jpg?twic=v1/output=image/crop=1026x1026@178x90/cover=128x128&v=2)
Peak of the market: gurus everywhere
Something I remember reading in Josh Dorkin's book, about economic cycles, is that one sign you're in the Peak Phase of a real estate market is that there are real estate gurus everywhere.
I can't stop seeing this now.
All of my social media feeds are constantly inundated with real estate gurus. Has anyone else noticed this?
Or is it that they just know I'm always reading about real estate and so those are the profiles they show me.
Has anyone noticed a spike in "Gurus" or is it just me?
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- Real Estate Broker
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@Ross Bowman you mention to seeing this more and more in your social media. There is some significant social media documentaries you need to go watch, pretty sure it was on Netflix. What your experiencing is literally by design, and it's how all social media is designed.
It started with a logical premise, that to gain in users, create algorithms that adjust content shown to users to be more of what the user "wants" to see and less of what they don't. The issue is it creates a feedback loop, that is the problem for us humans and society, not for the companies and their advertising dollars.
The programs read your engagement, at a level that would make most people gasp. Than it starts adjusting the content your seeing, when your seeing it, how your seeing it. And it tests your response to these changes, constantly refining to achieve their goal of your maximal engagement on platform.
Think of it this way, your just a digital cow, that's it that's all, a digital cow that social media is striving to find how to most efficiently milk you for ever increasing minutes and hours per day, until every second of your life is devoted unto their platform engaging, because that's how they make $$$$, via your engagement.
So in the end, it cares nothing for your self as a human person, your experience, growth nothing, it's about finding the perfect sound-chamber for you that keeps you pinging non-stop. So when you start engaging in REI Gurus, yup, it's gonna feed you more and more and MORE AND MORE until you go for something else. It's just feeding the cow to keep it on the milking floor.
- James Hamling
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