At the age of 62, if we retire, both of us will be getting 40k (20k+20K) social security and 50k (25k+25k) from 401k (taxable).

Unlike passive rental income, the income from an active trade or business is subject to self employment tax (a nasty 15% tax commonly referred to a "social security and medicare" by working folks).

Social security and Medicare impacts ?

If you want a deal maker who is fantastic in social gathering, get that.

I would use a ton of different options, signs, websites, social media, local advertising, grocery store bulletin boards, etc..

If you sell before that, you pay incremental fed rate, state rate, and both sides of social security on the "net profit".  

Things just get a lot more publicized now between social media and mainstream media's desire to inflate these issues.http://www.lfpress.com/comment/columnists/dan_brow...

PLAN YOUR WORK...WORK YOUR PLAN.It sounds like you are under way... just be cautious.Use social media like Facebook to get to know the locals.

Checking a credit report validates the social security number of your applicant and provides a verified address history. 

My wife works in the area during the week and I was going to have her try to attend a few but I'm guessing she will pass if its a social event like you speak of.