Sure, but I agree that until you really know your problems with scale you can't justify the cost of a custom or premium software solution.

I’m of the opinion that when my contractor gets there biweekly to mow the lawn is fast enough to change them but we do pride ourselves on good customer relations.

(meaning, has the customer paid on time)You will see these steps occur since your company is the lender on this transaction. 

In Orlando, you need $15,000 worth of arcade games and some cool custom lighting to be middle of the pack. 

I have been working in the healthcare industry for over a decade now and I am a firm believer in customer service and treating people how I would want to be treated. 

Treat the customer with respect, provide safe and desirable products,   purchased at the right price and condition, provide quality management  and anyone can be successful no matter what the product or market.  

This company is doing it all for the customer.

However, like I said, if I were to actually carry out the strategy I basically "back-of-the-enveloped" this morning, I would add some ingredient involving greater effort and greater likely profit, such as short-term rentals, to guarantee positive cashflow.Let's look at the position a hypothetical investor like OP would be in if she actually bought 13 multi-family properties like the ones I described.

Some of these include:1) Your product/value proposition2) Marketing/Management/Customer Success3) Systems, Automations, Efficiency4) LocationTo me, #1 has the biggest weight on the success. 

Once a list of email contacts of interested people is formed, the marketer will want to email monthly newsletters or the like and or intermittent “offers” to convert the interested parties into customers or clients or sources.