Does it have all of the metrics that are necessary, calculate things accurately, etc.?

A lot of people who aren't in real estate look at it and think it's easy by looking at a few high-level metrics, but the reality is that a lot of the value in doing this is created by being good at the tedious things that tighten up efficiency that most people don't think about.

In a great area but choosing the right tenants is so understated; One bad tenant can potentially ruin your cashflow as it may drive the current good tenants away.  3) Cashflow isn't the only or most important metric to consider, especially if you're 3% down in a growing area. 

@Lutfi Kadd since @Jaron Walling touched on the harder metrics, I will see if I can touch on the softer ones.It is definitely tough for me to get out to the properties I want to look at because I am primarily long distance (gross yields in Vegas are sickly...).

The metrics are coast to coast from years of tracking and we now have over 900 franchises across the country being tracked.

Therefore, a critical location selection metric is that rents and prices are rising faster than inflation.

Problem is that investors think in terms of totally different metrics--cash flow, cap rate, cash on cash.

That's a good metric to look at.

Don't rely on "Good Credit score/report" as the definitive metric of credit-worthiness.

Postage is .16 per piece so you'll need to buy a metric ton of mail pieces to get your per piece price down to 5 cents - even the online outfits are .065 per when you add in shipping....then there's the lack of qualified targets..how many homes are rentals where the occupants aren't qualified to make a selling decision...uninterested...looking for retail sales...etc..etc..The per piece price starts going up (quickly) if you're unwilling to bundle your mailings into groups of 50-100, do the postal paperwork AND deliver to the mailing post office within their delivery window.