You can find matching knob and deadbolt for $15 many times.

I've done a lot of testing with Facebook and YouTube and they just don't perform like PPC (search).For AdWords, make sure you understand the "match types" - exact, broad, phrase, modified broad, etc.  

once you get preliminary title back make sure it matches what you have in the purchase and sales agreement.  

If you buy Jan 1- May 31, it is even easier - I just send a copy of my HUD via their on-line system and they match the purchase price.

This included the fact that neither company we worked for provided a pension anymore, social security may or may not be there, and we were stuck with crappy 401K investments in mutual funds that have not grown in 10 years other than by our contributions and some minor matching by our employers.

We do not do individual leases (by room), roommate matching, or individual payments, as this amounts to 3x the workload (with most of our units being 3 BR). 

If you plan on doing 85% better move fast, there matching Freddie's guidelines

Find recently sold properties that match the type, configuration and location you learned from your property manager interviews.

You said your agent believes that some of the other offers matched yours.  

Most are just guys that used to work for someone else and have enough independance to start their own company and if you can bring them consistent work they can match just about anyones price.