Most people think you can just throw it on Zillow, put a sign in the yard and get traffic. 

Get reasons from those NTVs to see if it's something you can 'fix'.Traffic leads and sources but more importantly conversions to leases.

So I know the time and effort it takes to get to the point you're at.There are so many ways to increase your organic traffic to your website, which hopefully creates more renters for your properties long-term.You could create a blog on BiggerPockets and repost your website blog content to that BP blog. 

I mean, they probably get a lot of people searching for that program, so they get traffic to their site, but I just felt like it was a bit misleading.

There are deflection calculators on the web, just Google it.

There are far too many variables involved.Check out this web site: Rehab Calculator

Traffic?

My clients we look for good demographics, traffic counts, quality of tenants, length of primary lease term, higher median income levels, good 1,3,5 miles radius population levels, etc.If you are talking residential houses really the price point and manager can make all the difference.

She asked if I had any ideas about creative incentives to get traffic through the house.  

I have listened to countless hours of podcasts, read 2 books as well as several articles on the web, attended a Meet-Up in my local area, and analyzed a deal using BP tools.