I believe those who seek out coached are those whom financing becomes a problem and they look for all the fast attractive catch phrases thatcoaches advertise,no money down,subject to,creative financing etc etc 

A catch phrase may help, but a more genuine connection will help a heck of a lot more.

Yep, "Ugly Houses" is their property and you have experienced a shot across the bough so to speak.I would think of another catch phrase if I were you.

They remember the catch phrase and always email. 

I think it's more of a marketing gimmick, with "Rat Race to Retirement" as a catch-phrase.

That "hi there" should be a catch phrase, think of it like "email subject", it's a decisive factor if the rest gets read or not. 

Hyping it up by throwing around catch phrases like "Affordable Large City, Rated #1 Market, CAP Rate, Stable Home Prices, Landlord Friendly State."

People can't seem to grasp that I can have opinions on both extremes...though I fail to see why that's so weird...Ten years ago it was pretty common to be a moderate, or to have beliefs on both sides of the spectrum; today you're "flip flopper" or a "fake ".It's about time people are once again allowed to debate issues on their merits, without having talk show hosts, politicians, or anyone else try to boil issues down to catch-phrases, sound bites, or us-vs-them battle-lines.

I love the catch-phrases "for a limited time only" and "if you call now."

In the end I think the answer may inadvertently be Obama's famous catchphrase of "spread the wealth around" in that more people must be given the information.