This is a catchphrase that people started using a few years back.

That is why you see impulse purchase items at the cash register or where the old catch phrase "do you want fries with that?"

I would not suggest basing your strategy on catchphrases, general sayings that everyone says (if everyone says them, why isn't everyone rich?)

@Jonathan Bowen There are a lot of catch phrases created by the REI Guru's created to make something not as appealing to become mor alluring, the term House Hacking is one of those catch phrases, at the end of the day nobody wants to be an investor who landlords via a connected wall, it's out of circumstances presented at that time in their investment career.

I do wish that I wouldn't have racked up so much debt to "get on board", "move forward", or all the other sales-pitch catch phrases Nouveau Riche will use to sucker you into forking over your money to fill the wallet of your sales and marketing mentor.

The choice to use leverage or not does not constitute "gambling" "risk" or any other catch word or catch phrase people enjoy using.

I have read a lot of info on the internet about how to make a good postcard, would anyone like to reveal any key catch phrases to put in bold on a post card or mailer, or have any sites that I could visit with psychological phrases that convince people to call my 1-800 number?

If somebody's sales pitch SCREAMS all of the stereotypical Guru catch phrases - does that automatically mean they aren't bringing any value to the table?

What are those catch phrases?

.- LS uses a catch phrase "Real Estate is Easy, People are difficult" implying that RE is easy, you just need to be able to deal with various temperaments of various people involved in the sealing of a deal.