No money down investing is possible, but it's a catch phrase that gurus use to sell mentorship and training, I can't tell you how many people think they are going to become professional investors by digging up those deals, which are much more rare and not as great as gurus want you think they are, they miss all of the other opportunities around them. 

Regrettably, there is no one catch phrase that is going to keep you out of trouble.  

This is a catchphrase that people started using a few years back.

It's was a cool sounding catch-phrase for some years but nobody remotely considers it of any threat what so ever anymore. 

“Using AI as a tool, not a crutch” is more than just a catchphrase—it’s a philosophy for maintaining cognitive strength while leveraging the benefits of automation.The Power of Cognitive OffloadingAI excels at cognitive offloading—the process of delegating routine mental tasks to an external system.

Sometime people come up with a catch phrase that's readily rememberable to the "thing". 

I might even add "NO hidden fees" as a catch phrase at the beginning of my description.  

I would not suggest basing your strategy on catchphrases, general sayings that everyone says (if everyone says them, why isn't everyone rich?)

@Jonathan Bowen There are a lot of catch phrases created by the REI Guru's created to make something not as appealing to become mor alluring, the term House Hacking is one of those catch phrases, at the end of the day nobody wants to be an investor who landlords via a connected wall, it's out of circumstances presented at that time in their investment career.

I do wish that I wouldn't have racked up so much debt to "get on board", "move forward", or all the other sales-pitch catch phrases Nouveau Riche will use to sucker you into forking over your money to fill the wallet of your sales and marketing mentor.