If your PPC leads aren't closing I like Facebook a lot as a starting point because I see that the leads are less competitive being that they are a broad prospecting lead and they are less expensive but you will spend more time trying to convert these.

You will see strong rental demand anywhere along the NJ Transit lines, as many people in this state as you know commute into NYC.Are you looking to put any work into the prospective property?

I want the prospect to essentially tell me how much they're paying in rent and I'll send them some houses that are on the market they can buy for what they're paying in rent.

I have been interviewing several property managers and I haven't come across anything that would deter me from continuing to invest in this area. 

Over the years we have assigned apartment houses (one was 250 units) a night club, bars, a subdivision and many lots and a ton of houses.I am a little slower now at 78 years old but still do deals all the time, it's easier now and still profitable.I prefer partnering with others out of state using radio and power prospecting systems to find the equity packed transactions.Learn creative financing; subject to, front porch financing, delayed down payments, nothing down techniques, auction marketing, money back and creative partnering, vertical break up offers and delayed settlements  rolling options, split notes, creation of paper and substitution of collateral - to mention a few. 

None of that has anything to do with how you interact with (prospective) tenants.

We will often take measurements of rooms and share that with prospects so they better understand room size.

Re: selling single-family residential homes for seller financing, as well as my current deal in-process - selling my mixed-use commercial property in rural southeast TN, in a tourist area, to a well-vetted prospective buyer.

Your headwind here is trying to educate your prospective tenants that those costs are included in the rent, but the sad truth is most of your prospects won't both to read your ad that closely before moving on.I would absolutely keep the pricing structure the same your competition, so your customers can compare apples to apples.Also, if you include those as fixed costs in your rent, prepare to have those expenses go up, since your tenants are not paying for them directly and will not be very conservation minded on someone else's dime. 

Don't let that deter you, but just make sure you have the numbers on your side.