Advertising PPC or FB Ads?

[Ricardo Baker]

Can yall tell me if you prefer PPC or FB ads? I usually get leads from PPC (Google) costing me around $350 per lead. I've tracked this over a year. Lately, I've been doing FB ads and have seen more leads for around $50 per lead. In the beginning, I saw that there were several FB leads that were bogus. Some people just either accidentally or intentionally input the wrong info.

[Ricardo Baker]

Originally posted by @Phil Z.:

You are going to have a real hard time targeting motivated sellers on FaceBook.  The best way is to use FaceBook for "RE-Marketing".  You will put a piece of FB code on your website, and anyone who visits your site will then be targeted to see your ad when they return to FaceBook and/or InstaGram.

I do find motivated sellers on Facebook. I get around 40 leads per month thru Facebook. Re-marketing or Retargeting on Facebook works I have been using the pixel on my website for a long time. The best thing is uploading our mailing list and creating a lookalike audience. It also works best when you exclude people who have already filled out your form so you don't serve ads to them again. The numbers seem to work in favor of Facebook.