FHFA has also intervened in Saticoy Bay, LLC Series 1702 Empire Mine v.

How do we speak to people who don't see the solution within a series of yellow letters or a series of postcards or even zipletters?

They have three levels of membership that they constantly are trying to upgrade you to in a series of sales pitches.  

I would call and ask them the series of questions to determine that they are motivated to discount their property. 

Yeah I think Tom Krol talks about doing this in the Do or Die series he did with his brother's NLP podcast.

Good reading, as is most of his "no BS" series for entrepreneurs, its full of good stuff.  

My question is, how would you start your series of mailing campaigns?

The podcast series he did with his brother should be required listening for young deal finders.

We are launching a series of 15 PCs directed at this prospect group...

Now, if I had basically the same MESSAGE on both letters and postcards, I might still get more calls from letters, but it won't be twice as many calls compared to postcards.And one last point, clever direct marketers mix up the media - maybe mixing letters and postcards over the course of a campaign, or (as we do) using different postcards - perhaps several in a series, or some with photos of houses, others with photos of people, etc.