Make sure they are properly licensedAsk about their experience, particularly with the type of property you seek to be managedAsk them what their tenant selection criteria isAsk about their payouts, accounting and datesDo they have tech-savvy features like tenant / owner portals, online payments / applications, etc.Ask about their advertising methodology and who pays for itWhat about maintenance and cleaning - is it in-house, who do they useFinally ask about their management fee structure (too many people decide on this alone).Expanded information is available in this blog post on the same topic.

Since the Fair Trade Amendment Act 2013, the FTC is getting more involved with real estate transaction, advertising, brokering activities and pricing of services as well as other areas. https://www.ftc.gov/system/files/documents/cases/1...          

The legal issue (not a lawyer, but as I understand it) would be with bait-and-switch advertising, so as long as you update all your advertising to reflect the new price and make sure the applicants are clear on the price change, I'd assume you're in the clear.If you have already accepted applications and any associated fees from them and they decide they're not interested because of the price change you might consider refunding them their application fee.

If I advertise the property as "no pets" am I forced to consider a person that has a service dog? 

They advertise that they will handle everything, however they told me I have to apply for the rental license.

Then again here in Texas I see a lot of business owners wearing their religion on their sleeve in emails, advertising, etc.That said, it's great that your sending holiday cards.

Web Advertising Website and Facebook page with message on Buying Homes.

I haven't dealt with it in a landlord/tenant situation, but from a couple of people I have known who accepted credit cards for their retail businesses, the credit card associations (Visa/Mastercard/Amex) "don't like it" if the business tries to charge the credit card fee to the customer, and can potentially stop accepting charges from that business if they do it.But, the card associations seem to be perfectly OK with the idea of a business advertising or giving a "cash discount". 

Might do well to advertise that you don't expect funds to be wired after taking a generic application with no company identifiers, and promise to give an address after receiving payment! 

The balance of this account should be zero a... 30000 30100 Capital Stock Equity Value of corporate stock 30100 30200 Owner Contribution Equity 30200 31400 Shareholder Distributions Equity Distributions paid to shareholders 31400 32000 Retained Earnings Equity Undistributed earnings of the business 32000 33000 Owner Distributions Equity 33000 34000 Sinking fund (adj) Equity 34000 35000 Payments from Insurance Equity 35000 47400 Rental Income Income Rents received 47400 47410 tentant expense Income 47410 47500 Late Fees Income 47500 50000 Cost of Goods Sold Cost of Goods Sold Costs of items purchased and then sold to customers 50000 State/Fed Taxes Expense Estimated Tax Payments 60000 Advertising and Promotion Expense Advertising, marketing, graphic design, and other promotional expenses 60000 60200 Automobile Expense Expense Fuel, oil, repairs, and other automobile maintenance for business autos 60200 60400 Bank Service Charges Expense Bank account service fees, bad check charges and other bank fees 60400 60500 Bad Debt Expense Rents lost 60500 60600 Tenant Refunds Expense 60600 61000 Business Licenses and Permits Expense Business licenses, permits, and other business-related fees 61000 61700 Computer and Internet Expenses Expense Computer supplies, off-the-shelf software, online fees, and other computer or internet related e... 61700 62400 Depreciation Expense Expense Depreciation on equipment, buildings and improvements 62400 62500 Dues and Subscriptions Expense Subscriptions and membership dues for civic, service, professional, trade organizations 62500 63300 Insurance Expense Expense Insurance expenses 63300 63400 Interest Expense Expense Interest payments on business loans, credit card balances, or other business debt 63400 64000 Credit-screening tenants Expense RHOL 64000 64100 Management Fees Expense Fees paid to outside company for property management 64100 64300 Meals and Entertainment Expense Business meals and entertainment expenses, including travel-related meals (may have limited dedu... 64300 64300 Meals and Entertainment:64310 mileage Expense Mileage 64310 64700 Miscellaneous Expense Expense Miscellaneous expenses not categorized elsewhere.