@Michael Quarles what is a "center of influence" lead source?

It is far and away my favorite that I have listened to at least 6 times  (TIP: the good stuff starts at about :25min) That one has had the most influence on me trying to pre-screen on the phone. 

@Julie King I would use @Dev Horn The biggest thing you can do is WORK YOU CENTER OF INFLUENCE (COI) - advice and market heavy to your COI.Save the 50 letters for a narrow prospect group like equity based expireds or equity based FSBOers.

 =)Just telling your Circle of Influence (COI) can be the best way to find your first deal or two.

Not only competition from your peer group but competition from, investors, real estate agents, lenders and the prospects center of influence as well.Naturally Short Sales are within this prospect group and can be a very lucrative and create a fantastic revenue stream.

You must have read "How To Win Friends and Influence people".

(Probably because I have gone back and listened to it 4-5 times) But also getting started at 18 y/o, your story about laying the foundation and writing a bad check is something I keep thinking back too and will never forget.Thank you for your influence in my career and life and to others as well.

This has nothing to do with speaking forcefully and everything to do with setting the right tone and influencing the prospect.

FSBOs FRBOs (For rent by owner) Expired Listings COI (Center of Influence) Random DialsRandom dialing is harder these days do to the advent and popularity of the cell phone however I have found that car magazine listings and junk sale listing s are a good resource.

Much like building your referral program, marketing to your center of influence is widely underutilized.