Direct mail campaigne on a limited budget.

[Julie King]

Would a direct mail campaign of sending out 50 yellow letters a week be enough to start receiving calls?  My plan is to market these same 200 prospects each month.  Not sure if I should market to these same 200  each month, or market to 400 prospects and resend to them every other month.  I'm trying to stay within a budget of $200 a month.   I am looking to wholesale and this will be my 1st direct mail marketing campaign.  Any help or suggestions appreciated.  

[Dev Horn]

Any number is better than 0, right?  Do what you can with the budget you have - and consider:

1) Postcards, which you can do around 50 cents each vs. letters at ~$1 each.  That would double how many you hit.

2) With a small budget I think your option of hitting people every other month - in order to double the # of people reached - is a good idea.

As Gerald said, it's all about getting your # of contacts up.  Good news is you're in Caddo Mills, TX - a list of 800 addresses might be just about everyone out there!  =)

Last thing - don't just mail a few letters and then sit back and wait for the phone to ring.  Make your mailing 1 part of your strategy.  The biggest thing you can do is WORK YOUR CENTER OF INFLUENCE (COI) - the people you know.  Business cards and car magnets are not very expensive - use them to let everyone know that you are in this business.