So he wants this new company to have the same values as his first.Please feel free to give any advice on names and everything for upstarting a business that is very competitive.

There definitely is some competition in the area with property managers, but there is not quite the amount of larger property management firms that drive lower costs through competition in Columbus as there is in other similar sized markets. 

When good ones do come on the market they usually have multiple offers and I just don't bother getting into the bidding war or my offer is not competitive. 

But you still better have a strong SEO game in the big competitive markets: if you don't focus on your credibility (SEO is a huge part of this), and you just spend money on ads, online or offline or both, then you will eventually find that you have a sizeable hole in your bucket.

Is it too competitive?

If 'im going to source competitive debt, supervise redevelopment, strike deals with credit tenants, etc i'm looking forward to get paid for that work like any third party broker / manager would

The tax sale game is quite competitive and therefore margins are slim.

You are correct that competition is strong, however both of the resorts are close to Disney and that is a plus! 

But in general if you have competition you will miss out on many deals if you adapt the 70% rule.Not that my way is better or superior.

They also see your competition.