I realize this isn't exactly what you're asking for, but check out https://www.biggerpockets.com/member-blogs/6405/43427-what-the-heck-is-seo-anyway - it's much easier to build a solid SEO foundation into your website from the ground up than to re-do everything later on.

Hey Cali,@Brandon Turner discussed using a HELOC in a short video here:https://www.biggerpockets.com/blog/2015-04-28-askbp-007home-equity-loan-or-home-equity-line-creditThat should help!

Ideally in a neighborhood that is expected to modestly appreciate in the coming years.

We don’t know any PMCs to recommend in the area mentioned, but since selecting the wrong PMC is usually more harmful than selecting a bad tenant, you might want to read our series about “How to Screen a PMC Better than a Tenant”:https://www.biggerpockets.com/member-blogs/3094/91877-how-to-screen-a-pmc-better-than-a-tenant-part-1-services-and-processesWe recommend you get management contracts from several PMCs and compare the services they cover and, more importantly, what they each DO NOT cover.

We don’t know any PMCs to recommend in the area mentioned, but since selecting the wrong PMC is usually more harmful than selecting a bad tenant, you might want to read our series about “How to Screen a PMC Better than a Tenant”:https://www.biggerpockets.com/member-blogs/3094/91877-how-to-screen-a-pmc-better-than-a-tenant-part-1-services-and-processesWe recommend you get management contracts from several PMCs and compare the services they cover and, more importantly, what they each DO NOT cover.

We don’t know any PMCs to recommend in the area mentioned, but since selecting the wrong PMC is usually more harmful than selecting a bad tenant, you might want to read our series about “How to Screen a PMC Better than a Tenant”:https://www.biggerpockets.com/member-blogs/3094/91877-how-to-screen-a-pmc-better-than-a-tenant-part-1-services-and-processesWe recommend you get management contracts from several PMCs and compare the services they cover and, more importantly, what they each DO NOT cover.

Hello,I found this link to this short term rental calculator: https://www.biggerpockets.com/blog/wp-content/uploads/2021/06/STR-Calculator-V2-Locked-.xlsxIt is very helpful and appears to be a useful evaluation tool. 

I recommend the major cities in Ohio:-Columbus, great for appreciation, pp is a bit higher around $220k for multifamily https://learn.roofstock.com/blog/columbus-oh-real-estate-market-Cincinnati, has a mix of cash flow and appreciation, with average multifamily around $180k. https://www.noradarealestate.com/blog/cincinnati-real-estate-market/-Cleveland, has a lot of cash flow potential, average multiform around $140k. https://learn.roofstock.com/blog/cleveland-real-estate-marketThere are other smaller markets like Dayton, Akron, and Newark, and we are starting to see these areas boom due to huge investors and corporations like Intel choosing to set up shop in these kinds of areas.

I have no experience in real estate investing but over the last week have been soaking up as much info as I can (podcasts, books, blogs, etc).

Have a look at BP's blog where new articles are published every day: https://www.biggerpockets.com/blog 4.