In addition, our properties are going to be made "purpose-built," a finished product thats specifically designed to attract today's college students with amenities that appeal to that demographic.

Higher end areas with higher property values will attract more quality tenants but will usually offer little cash flow.

My name is Cyrus and I have experienced in project management in interior design and home remodeling industry but not in US.

@Kevin Harrison how would you go about allocating the use of common areas such as a bathroom and kitchen that would be attractive to potential tenants?

In addition, our properties are going to be made "purpose-built," a finished product thats specifically designed to attract today's college students with amenities that appeal to that demographic.

(I am an apartment manager, graphic designer, web designer, social media expert, publicist, writer, festival planner and very connected person in Tacoma). 

I can get $600/mth to rent to artists / designers / photographers ...without it the deal doesn't make sense.

When I find the above I start looking at specific zip codes.As you research your area you want to look at things like is the city/town being aggressive in attracting employment.

If I were putting my house on the market, I would either A) make sure its vacant, cleaned so it "shows well", or B) staged in such a manner so as to attract the best offers. 

I guess you naturally attract what you are looking for.