I have begun doing some marketing for motivated sellers and I am wanting to market to probate cases. 

It gets you exposure.People do not scroll past the 3rd result on google, and people (motivated sellers) have no idea what an investor carrot website is.So what if there are 300 carrot sites after you in the rankings?!

There are a lot of seller getting more and more motivated these days.

Maybe a motivated seller here?

My partners doing PPC... their leads have increased and from what I can see, they are VERY motivated.

You can find deals here, you know you have a semi-motivated seller, and you can get inside the house before putting an offer in.You can ask for financing and inspection contingencies, although the less contingencies the sweeter your deal will look when offering less than asking. 

Use logic.If your mailer worked it is because of ONE thing and ONE thing alone... by PURE gaadamn luck your letter arrived in the hands of a motivated seller.

Find motivated sellers.

The property fundamentally is a solid asset and if new debt could have been placed on the property lowering cash requirements and annual debt service, the property was a solid Go.It was difficult to walk away but I believe it was the right decision given the issues listed above as well as ongoing issues with Covid and general uncertainty in the economy.I have three other LOIs out at the present moment - so right back at it.While highly motivated to do my first larger multifamily deal, it is more important to do it right.

Though I was already clear on my numbers and motivations for this property before posting, just poking around to see any potential missed expenses or pitfalls.