Something general like we plan on making some improvements or taking care of maintenance issue etc.

A good tenant is someone who:Has stable employment in a market segment that is very likely to be stable or improve over timeHas a credit history with which you can evaluate the likelihood that they will performPays all the rent on scheduleTakes care of the propertyDoes not cause problems with neighborsDoes not engage in illegal activities while on the propertyStays for many yearsGood tenants are the exception, not the norm.

Expenses are now spread out among those units, you can have staff on-site to help with leasing and repairs. 

It protects the existing structure and the improvements as they are added. 

Perhaps I would modify my pricing structure for clients down the road once I had more reputability and overhead (can't operate from home any longer, need staff and more expensive software, etc.).Do these incentives sound like good ideas for a new company with little overhead/operating costs?

My current builder has been not performing on a project I have and it is clear they are not doing anything to change their posture and improve or make up schedule.

What are you willing to "give" that improves the property that may make them happy?

Then does the floor plan and site plan actually improve upon the existing or just make things worse?

We collected cash flow on the property for a few years and did improvements to the property when the leases turned over so we could raise rents.

I'll be curious to see how much rents continue to improve over the next 2-5 years.