Instead, you want to make sure that you are highlighting the value that you bring to them.

Derek really highlights the problems here as well as potential paths forward well.

For example, does the ad highlight the main features, schools, walk score (walkscore.com)?

Stain enhances and highlights blemishes.

Here are highlights from the firm's Houston multifamily report for spring 2018.

I am only trying to give the BP community a thread talking about paid education from people who have actually paid for an education.This thread’s purpose is not to highlight or advertise any one specific training program or guru, it’s purpose is to find out if those people who paid a lot for education got their money’s worth.So whether you have paid for education on note investing,  multi-family investing, syndication investing, lease options, Airbnb, or how to flip houses for a profit, I would love to hear from you and see if, in your opinion, the money you spend was worth it.

This doesn't affect me, but the things you highlighted seem reasonable.  

https://www.har.com/content/newsroom/Houston Real Estate Highlights in May: Single-family home sales rose 1.0 percent year-over-year, with 8,157 units sold, the second largest one-month sales volume of all time;Days on Market (DOM) for single-family homes increased slightly from 51 to 52 days;Total property sales edged up 0.6 percent with 9,721 units sold; Total dollar volume increased 2.0 percent to $2.8 billion;The single-family home median price rose 3.4 percent to $243,000, which represents an all-time high;The single-family home average price increased 1.3 percent to a record high of $305,511;Single-family homes months of inventory was flat at a 4.0-months supply, the highest level since last August and equal to the national inventory level;Townhome/condominium sales fell 6.4 percent, with the average price up 2.5 percent to $213,912 and the median price up 3.0 percent to $170,000;Leases of single-family homes declined 1.8 percent with the average rent up 3.7 percent to $1,845;Volume of townhome/condominium leases dropped 22.6 percent with the average rent up 1.0 percent to $1,580.

In one deal referenced the poster highlights a major potential conflict of interest as Capella supposedly used an appraisal generated by the borrowers without disclosing this to investors, who later invested $3.9M to finish a luxury home Capella claimed was 80% complete.

I suggest printing them out and making notes, highlight key items, etc on them to give you a better understanding of the laws.