The FOLLOW-UP is as important as the initial marketing.In the podcast this week, Jerry Puckett describes how he manages leads using a Google docs spreadsheet where the cells change color as it's time to place a follow-up call or send a personal note via email.

Save your money & time, you can learn much more by just reading an RE investment book, journal articles, and BP forum, not to mention talking to local experts and doing RE yourself (of course by starting out small, and increasing over time).

It's great when the media does some old-school heavy-duty investigative journalism and the government responds with hearings and it's own investigation (think Watergate).

I'm on my cell phone so hopefully I found the updated one.

@Derek Gutekunst Hey Derek just my 2 cents but DM is dead at least in my market, maybe your market is difference but through direct mail it takes way too long to get the same results you would get from reaching out to the owner via cell phone.

There are a host of other means for capturing sellers besides the MLS.I bet your cell phone is full of local contacts who know and love/like you...

You may even get a cell phone number to call the person, rather hoping they will respond to a letter.

Calls can also be forwarded to a cell phone. 

This helps you determine value and concessionsCall everyone in your cell phone contact list.Learn to meet and greet.

I am curious for this and other lead generation efforts (direct mail, driving 4 dollars, etc.) do I use a Google Voice for the call back number or should I use my home/office phone (it gets tons of telemarketer calls already), or use the cell phone I carry all the time or should I get a 2nd cell and leave my existing for personal use?