Does it affect your SEO?

My competitors can not compete with my SEO skills, so they do blackhat SEO, buy links, do shady PBN's and the only way to combat this an stay on top is to also do these shady tactics.

just to pepper your posts with seo-friendly keywords?

LOLYou need a website with IDX, you need to blog, you need to constantly work on SEO, you need to post ads on the top sites.Do not spend any money until you research with other agents if the product works or is worth it.

There are really numerous ways to generate traffic to your site, both paid and free.The most fundamental traffic sources that everyone at least seems to have head of is SEO and PPC.

Maybe something that for SEO purposes would benefit you if your website was named after your company?

Make it credible, get a logo, take awesome pictures of you with your logo, set up your google my business, verify your site with Google, and look like an actual serious company.Once your site is credible, do your cost/deal calculations for every marketing option you are considering.Then pick one and allocate the appropriate funds to said marketing option for you get one deal (that is why you calculate the cost/deal, so you know how much money you need to make one deal).You WILL make a deal ... that is the purpose of the cost/deal calculations, to remove luck from the equation, and dump that money you made into SEO and further marketing.You keep doing this till you have enough funds to start scaling your business.

Facebook ads, Yourtube ads, SEO,  THAT stuff works reliably.Have no money?

I would move away from cold calling which is a fine way to get leads but it should be just one of the lead channels not the only one, as it’s not easily scalable and I would try to generate incoming leads with SEO or by converting some of those leads to listings and generating referrals from those, so that your business can grow and start to run itself without having to basically become a call center (unless you want to run a call center business).

BECAUSE SEO usually takes time.