Is BBB cost worth it?

[Elizabeth Wilson]

We recently hired an intern and during a discussion yesterday she mentioned that she tried to find us on BBB to see if we were legit.

I never thought about having that additional third-party accreditation like BBB would be worth it.  Would someone chose to sell their house to use because of an accreditation they see on our website?

Wondering who uses it?  Why?  and if there are other accreditation services that we should explore as well.