We're picking paint colors right now.

If the existing landscaping is overgrown with large bushes and plants, I tear those out and put something back that is clean and simple with a few boxwoods, green arborvitae, and maybe some seasonal flowers to add some color during the listing period. 

The next tenant will have to sign an addendum to lease of charge amounts for specific things, like to paint bedroom because they painted it a different color $ 150.00. you can't predict everything but I plan to make a list of prices like screens or broken windows because I don't want disputes anymore about the cost of the repair. 

In the lease, I listed out certain fixes they would do, including that they would paint the wall to neutral color.

This is the ONLY strategy that is reliable, scalable, predictable, is Free.So now that you have a quantifiable measure of how well SEO performs, you can measure the other strategies and actually determine if their strategies actually work "great" or not.You asked what is working in "your Area".True marketing does not depend on location, type of mailer, color of mailer or any of that.

and I'm always just a little unnerved by that.It knows how long I was there and probably also knows who I was meeting with, what they were drinking and what color underwear I was wearing. 

IF it's not your age, it your hair, style of shirt, skin color, gender, facial hair, choice of car, tone of voice, ect... you cant appease everyone nor should you try.

I want to use same paint color through the house.

Also if you are interested in multifamily, Michael Blank just wrote a book (yellow color) about the topic which is really good!

Similar homes in White communities being appraised as 2x more valuable than homes in communities of color 2.