Do I tell them exactly what I'm trying to accomplish, do I sugar-coat it?

That's primarily because the means in which we consume information (and entertainment) is being transformed before our eyes.More people are using computers and gaming (XBox, PS3) for television consumption and it is, as Jon pointed out, impacting revenue.

I've started building a site but it's far from ready for public consumption.

Much healthier, lower sugar, less fat, whole grain, include flax seed, walnuts, fruit, good healthy stuff.Today I cooked a couple of pounds of black beans ad a batch of boiled barley, and they got frozen in 1/2 C servings.

I just throw a cup of sugar in my neighboors yard.

The economic machine is fueled by consumption.

Haven't tried the latte/cappuchino but I am a fan of their $1.50 large coffee with 3 creams and two sugars!

Here's the truth, without the sugar coating.

People can no longer use their homes equity as ATMs by taking out lines of credit or refinances their homes to fuel consumption.

I do not know of any clean AND cheap technology.I do agree that energy consumption is going to skyrocket.