I just joined BP recently but I'm a S.F. native.

  ( while myself a proud native Californian) think its the greatest thing to happen to Orygun..

I'm a Kansas City native with a few deals under belt.

I am a Colorado native and have lived here all but 4 years of my life.

I would hate to break any rules or upset someone due to my lack of experience.You said that your broker was aware of your yellow letter campaign so I wonder why he reacted so strongly.

Tell different callers different prices and see how they react.  

Are you Redding natives, or new to the area? 

If not, and they cannot react quick enough to your needs to see places fast than just simply find another agent.

I'd read some of the posts where some folks reacted negatively... so I tried to not sound too aggressive.  

Sometimes the cost is slightly higher but the advantage is that you can advertise less but still reach more of the best audience.And imagine how your target market will react when they walk into a home that designed EXACTLY with them in mind!