Optimizing your list and actual letter is key, you can waste thousands of dollars trying to figure out what works and what doesn't.

HOW TO CUSTOMIZE YOUR FORUM POSTS Alright, let's talk real quickly on HOW to actually do this.Step One: Click "Advanced Reply"Step Two: Rock out using the menu bar above the post So how will YOU use the new Editor?

I'm starting a yellow letter campaign this week and was wondering if there's an optimal size envelope to send to people.

I realize this isn't optimal but it's the only sane way to do wholesaling and my day job at the same time.For my other lead types I have an up beat sales-y voice mail.

The one thing they have going for you is that if you sign up they give you a website and you pick the template according to your niche and it's up in 5 minutes (keyword optimized), they are giving you a the template system for their bulk mailers that have had proven success (you just pick from a list of who you want to mail to in your area) a few clicks and it's done. 

The last thing you want is to find a killer property and have to scramble for money at perhaps less than optimal terms.Jeff

I think direct mail is very effective but in my opinion marketing is all about A/B testing different strategies and constantly optimizing. 

The time of cheap money and economic optimism is ending and cash will once again be king. 

There, in a menu, you will see "Real Estate Tools".

My guess is that you're way over-thinking things...Mortgage lending (and credit, in general) is tighter than it's been in 50 years, unemployment is high, optimism about the economy is low, and in general, people don't have a whole lot of disposal income.