The key here is having a conversation built utilizing the following.Embedded Commandspositive and negative reinforcementspacemimickingstory telling pause techniques When used correctly youll find that the art of negotiation is to give your prospect an opinion which they in turn relay back so you can agree to it.Certainly negotiation is full of takeaways, giveaways, holds and most importantly respect. 

The oversized Grand Letters are very nice because we can print art on the envelope and make it very special. 

There is a definite art to caulking.

I would like to learn the art of flipping houses or real estate investing so any information you guys can give me on what is the very first step would be much appreciated.

All that, plus "diplomacy is the art of letting someone have your way".Good luck!

This company pads their pockets by living extravagant lifestyles to include fancy homes, vacations,  new state of the art office on your dollar.

Once you have tested and have your infrastructure in place mail away...Depending on your prospect 3 hits may be all you would want.Absentees and OOs should get hit until they sell or die where Mortgage Lates and PreNODs 3 is your max which turns into 6 hits if the seller continues down their path.I have mailed millions and millions of pieces of mail and I'm a frigging numbers nerd so I track...Heck I am sending out 5000 pieces using 5 different front designs on Monday to determine which front works best and that is after a single blind test with 20 plus people asking them what they like.testing is an art...

Neil in California you can file your articles yourself and send to the state two checks. http://www.sos.ca.gov/business/corp/pdf/articles/arts-gs.pdfFairly easy to do

I am an art enthusiast in my free time.

we use art labels. different art for different seasons... makes it look very personal.