I've found the approach you tried to use (incorporating concessions) is best received by folks who are fairly seasoned.

Hey guys - I am starting out with REI, and I wanted to know the average costs for incorporating in California.

I put my website as a logo on my letters and people are emailing.

@Scott TrenchI'm a Pro member and my business logo disappeared from my signature?  

Yes I agree with @ Matt L Fiverr.com  is GREAT for finding a good quality reasonably priced person to help you create a Logo, a website, squeeze pages and all things marketing.   

I have used FIVVER Fiverr - Freelance Services Marketplace for The Lean Entrepreneur https://www.fiverr.com/to find less expensive freelancers to help with various tasks like creating my logo (for $45).

This isn’t an exercise in corporate formation with C corps and LLC’s that has to be done right the first time.

On the invitation envelope I have had very good success printing children's are on the envelopes here is an example.If a typed letter then I will always send it out in a #10 white envelope with logo and professional font.With all of this said we are in one of the two months that I would use pink paper and pink invitation envelope. 

Curious what other people think about it before I go to far with designing logo, websites, ect. 

. - professional, with our logo etc.We send mostly postcards to the big pools like absentees, sr. citizens, etc.