So I did my first direct mail campaign and it mailed out yesterday,  The area I targeted has a good number of Spanish speaking people so I did the postcard in English and Spanish using google translator.  

Its just being from Bakersfield my sense of humor doesnt translate well...

But how does that translate to $25K being a good value and money well spent?

I have absolutely no problem with the concept of paid coaching...my problem is that it *seems* like 99% of the paid coaches out there care *only* about the money...which will translate into poor teaching.I know guys like you, Chris Clothier's family and plenty of others here do paid coaching.

Again this is one of the tricks in direct mail advertising.A very important point that must not be overlooked or altered is the fact that everything, from the envelope to the letter itself, must be HANDWRITTEN!

They need to translate into the seller picking up the phone and calling you.  

"I’ve had a heck of a time finding good deals in Albuquerque"-----------------------------Translation: "I’ve had a heck of a time finding people stupid enough to be willing to leave money on the table for me to pick up in Albuquerque."

Clearly you're confident in your beliefs, but without independent data to support what you're saying, your confidence doesn't translate to "fact".

I use the blue ink so everyone in the future knows that there was nothing altered on the contract.

I use the blue ink so everyone in the future knows that there was nothing altered on the contract.