But I’ve got my apron and trying to collect my ingredients!

The secret ingredient is in the text boxes and removing the image before printing.  

I've done enough direct mail marketing to know that the list you mail to is THE most important ingredient to a successful campaign, the message is second.

I have told you before and I'll tell you again, I believe that the main ingredient of your success has been that you and your partner (your brother) share identical or nearly identical principles/values/work ethic.

You appear to have the key ingredients for success, energy, enthusiasm and the ability to act and take risks.