I just did a brief skim, but it seems like there are more emotions here than trying to treat it like a business.

Their landing page is extremely emotionally call to action driven with very little information.Has anyone been that can describe the culture of the event?

Expect this to be emotional.

We started to get emotionally attached.

Mom and pop aware...they are not raising rent due to emotional reasons knowing they tenant is a single mom w/ 2 kids. 

Buyers have to have an emotional connection to the home and especially because you stated that the flow is wonky, all the more reason buyers have to imagine themselves living there.Hack: Only pay for indoor staging.

Politicians, media, authors, and every other scum sucking parasite out there plays on our emotions to achieve their own selfish ends.

The behavior will tend to be less emotional and more formal is the main difference.

If you all can be emotionally "okay" with leasing out your home (not always the case and you'll want to be very honest about that in your evaluation) then you'll find that you may already have solid equity, advantageous financing, and a great working knowledge of the home and neighborhood. 

Keep emotions out of it.