Started marketing the STR outside of the OTAs via social media.So what's everyone's thoughts on my receipe above?

PMC RECOMMENDATIONRecommend exploring as many sources as possible to get referrals AND cross-reference them to get as much accurate information as possible.Check out NARPM.com, BP’s Property Manager Finder (BiggerPockets: The Real Estate Investing Social Network), etc.Also, encourage you to learn from the mistakes of others - by reading posts here on BiggerPockets about owners not having their expectations met by their current Property Management Company.

So, agents do not use anything more sophisticated than posting to social media? 

Some companies offer social media marketing as well. 

He collects social security and has a part time job.

How it seems like a good idea to use social connection as a criteria for what is one of the most important financial decisions in a consumers life escapes me.

Look for reviews, recent closings, social media presence, and responsiveness.

Seminole for Example has a lot of great traffic and tons of spots to eat, drink, socialize for adults and kids.I know Cape Coral is picking up in terms of STR's with the complettion of the 7 Mile Island and more construction lately. 

The prop. taxes increase because of increased benefits, social programs and costs to operate the city/schools. 

Networking with other local investors to learn from their mistakes.Building your network on social media.And more...