How do agents market upcoming open houses for their properties?

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Russell BrazilBusiness Member
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Real Estate Agent · Washington, D.C. · Member since 2012 · 17k+ posts · 30k+ votes
2y
Quote from @James McGovern:
Quote from @Jacob Kocent:

I'm not sure about other markets/states/cities etc., but here in Pittsburgh, PA I see a ton of listings marketed on Facebook. I know it is similar to Instagram but there are so many real estate groups on Facebook that have (tens of) thousands of agents/investors/home buyers and once you join, you can market the property in general but also market the open house. Hope this helps!

So, agents do not use anything more sophisticated than posting to social media?
I can post on my social media and drive 50-60 additional people through one of my open houses. I don't know a lot of people who can do that.


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  • Jacob Kocent
    Real Estate Agent · Pittsburgh, PA · Member since 2024 · 28 posts · 17 votes
    2y

    I'm not sure about other markets/states/cities etc., but here in Pittsburgh, PA I see a ton of listings marketed on Facebook. I know it is similar to Instagram but there are so many real estate groups on Facebook that have (tens of) thousands of agents/investors/home buyers and once you join, you can market the property in general but also market the open house. Hope this helps!

    0Reply
  • James McGovern
    OP
    Flipper/Rehabber · Bloomfield CT · Member since 2020 · 1k+ posts · 409 votes
    2y
    Quote from @Jacob Kocent:

    I'm not sure about other markets/states/cities etc., but here in Pittsburgh, PA I see a ton of listings marketed on Facebook. I know it is similar to Instagram but there are so many real estate groups on Facebook that have (tens of) thousands of agents/investors/home buyers and once you join, you can market the property in general but also market the open house. Hope this helps!

    So, agents do not use anything more sophisticated than posting to social media?
    0Reply
  • Caleb Brown
    Real Estate Agent · Kansas City · Member since 2018 · 4k+ posts · 3k+ votes
    2y

    Social Media is king. You can boost posts to bring more eyes, hard to beat having thousands of eyes by doing a post and boosting it. Other than social doing signs are an easy way to attract.  You can cold call or door knock the neighbors. You can do mass emails to other agents so they can bring their buyers during that time.

    1Reply
  • Russell BrazilBusiness Member
    Moderator
    Real Estate Agent · Washington, D.C. · Member since 2012 · 17k+ posts · 30k+ votes
    2y
    Quote from @James McGovern:
    Quote from @Jacob Kocent:

    I'm not sure about other markets/states/cities etc., but here in Pittsburgh, PA I see a ton of listings marketed on Facebook. I know it is similar to Instagram but there are so many real estate groups on Facebook that have (tens of) thousands of agents/investors/home buyers and once you join, you can market the property in general but also market the open house. Hope this helps!

    So, agents do not use anything more sophisticated than posting to social media?
    I can post on my social media and drive 50-60 additional people through one of my open houses. I don't know a lot of people who can do that.


    [email protected]301-893-4635Podcast Guest on Show #192
    District Invest Group545 Reviews
    WebsiteView Page
    2Reply
  • James McGovern
    OP
    Flipper/Rehabber · Bloomfield CT · Member since 2020 · 1k+ posts · 409 votes
    2y

     So if an agent is not strong in using social media, are there services they can outsource this task to?

    0Reply
  • Caleb Brown
    Real Estate Agent · Kansas City · Member since 2018 · 4k+ posts · 3k+ votes
    2y
    Quote from @James McGovern:

     So if an agent is not strong in using social media, are there services they can outsource this task to?


    There is content managers but they are often expensive. You can find a VA or a younger person to pay. Social media is simple to post on though. Takes little time. Just need consistency

    0Reply
  • Lynn McGeein
    Real Estate Agent · Virginia Beach, VA · Member since 2012 · 2k+ posts · 1k+ votes
    2y

    @James McGovern I use specific sign riders stating Open This Saturday 1-3PM and directional signs if allowed in area. Neighbors can then let friends, family etc know about it even if they don’t usually look where mls distributes the info. Motivated buyers driving the area usually see the open sign and try to get in before the Open.

    1Reply
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