But the first step should be to send a simple mail piece (ex. yellow letter) to the owner' info on the above website and see if you get a response.

What if I'm to leave a simple yellow letter on someones front door?

I am talking about all realtors these days.. and wholesalers for that matter that send out yellow letters... if they just answered their phone live I think there productivity would go up.. and its a personal pet peeve of mine for sure and if a realtor does not call me back then its next for me.I started selling RE when I was 18  got my brokers at 20 so I under stand the age thing better than most.. my comments are based on those who post about lying agents I really don't think most of you really understand enough about real estate to be calling the kettle black  LOL.. just a bunch of beginners who like to whine is how I read your posts...

My question is if I am starting my own company and I want to market for leads (email, yellow letters, my website), do I have to include my brokers name and company on my lead generation marketing?

I have a listing that is for a vacant SFH that is (in my humble opinion) a great starter house or down-sizing house for someone.  It sits down the hillside of the street address..... and the driveway is the major hicc...

It depends on the type of piece (zip letters, personal letter, yellow letter, small postcard, large postcard), the frequency in which you mail, the message, the audience, and many other variables.

this is a forsake by owner I contacted this client by yellow letter campaign this is the dealArv $36001Arv@65%=$23401Client will hold mortgage for $18000-10%down=$16200@12%@5years$16200@12%@5years=$9720$16200+$9720=

My original plan was to send letters to each of these people using yellow letters, but when I  went to purchase the post cards it seemed like I had to input the property information manually.

I'm up in Irving if you want to connect, we could do wine & yellow letter night, lol! 

Do some searches on BP on marketing, yellow letters, direct mail marketing, etc.