Your tenant will be out in a matter of months and you'll have to repurpose the area.As with any industry, there will always be room for the little guys if they can find some niche that serves a market segment not covered by the big boys. 

After location, the second most important investment decision is the tenant pool segment.

It looks like the apt vacancy rate across Seattle and the PNW are at about 8.6%, the highest since 2009.Kathy Fettke had a short segment on 'millennial flight ' from expensive downtown apts in these times of telecommuting , but the draw to living in the heart of vibrant cities is expected to return. 

But, the agent is there to faciliate..I'm licensed, doing investing full time, but still my agent for the one segment that I was working with her --- food for thought...Hope that helps.

Taking a shotgun approach doesnt work for all types of marketing, you need to segment and target your data.

The build to rents we have done have all been in what I'd describe as the upper middle segment of housing, 4/2/3's, 3/2/3's in good areas, etc and have worked out nicely. 

If im going to speculate, I think it's going to really depend on the property/price segment.

While demand for lower-priced single-family homes was down only slightly, the Index was between 10 percent and 14 percent lower among the remaining segments.

For marketing if the price point makes sense you can also do Professional photos, 3D Matterport tours, video walkthrough's, and floor plans for each listing (makes it easier for out of state buyers to feel comfortable putting in an offer).All the above strategies also work, along with you can run facebook/instagram, or youtube ads to the different segments of your market that may be interested in the home.

In Las Vegas, most tenants that meet all the above requirements are in a single segment.